The All Countries view shows Core Web Vitals broken down by visitor location, helping you understand how your store performs for customers around the world.
What the page shows
A sortable, paginated table listing every country that sent traffic during your selected time period. For each country, you'll see:
Column | Description |
Country | The visitor's country |
Page views | Number of visits from that country |
LCP (P75) | 75th percentile Largest Contentful Paint |
INP (P75) | 75th percentile Interaction to Next Paint |
CLS (P75) | 75th percentile Cumulative Layout Shift |
Overall rating | Combined rating based on all three Core Web Vitals |
Understanding geographic variation
Performance varies by country for several reasons:
Network infrastructure Internet speeds and reliability differ significantly between regions. Visitors in areas with slower connections will experience longer load times.
Distance from CDN servers Shopify uses a global CDN, but visitors farther from edge servers may have slightly higher TTFB and LCP.
Device distribution Some regions have higher proportions of older or lower-powered devices, which can affect INP scores.
Third-party services If you use third-party scripts hosted in specific regions, visitors far from those servers may experience delays.
What you can and can't control
Things you can't control on Shopify:
CDN server locations
Server response times by region
Network infrastructure in different countries
Things you can influence:
Third-party scripts that load from specific regions
Image sizes (smaller images load faster on slow connections)
JavaScript complexity (affects INP on slower devices)
Using this data
Understanding your audience
Use this view to see where your visitors come from and how they experience your store. If most of your traffic comes from a specific region, prioritize that region's performance.
Identifying outliers
If one country shows significantly worse performance than others:
Check if it's a high-traffic country (worth investigating) or low-traffic (may be statistical noise)
Look at which specific metric is poor
Consider whether third-party scripts or apps might be hosted far from that region
Setting realistic expectations
Some geographic variation is normal. A visitor in a remote area with slow internet will have worse metrics than someone on fiber in a major city. Focus on:
Ensuring your highest-traffic countries have Good ratings
Avoiding Poor ratings in any significant market
Keeping overall trends stable or improving
Sorting the table
Click any column header to sort. Common strategies:
Sort by Page views (descending): See your biggest markets first
Sort by LCP (descending): Find countries with the slowest load times
Sort by Country: Alphabetical for easy lookup
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