InstaIndex automatically notifies major search engines of changes to your Shopify store using the IndexNow protocol, ensuring faster and more efficient indexing. It submits updated page URLs in real time or short batches, supports Shopify Markets and localized URLs, filters out insignificant changes with Meaningful Submissions and follows best practices by only submitting actual updates, helping improve visibility without risking search engine penalties.
Real-time vs Batch submissions
Products & collections: Submitted instantly (within seconds) after any change.
Blog posts, pages, & redirects (updates/new): Checked approximately every 10 minutes for changes and submitted if found.
Blog posts & pages (deletions): Processed once daily.
Shopify markets and localized URLs
InstaIndex fully supports Shopify markets.
Localized URLs for different languages and regions are automatically submitted along with the primary URL.
If a product or collection is unavailable in a specific market or language, InstaIndex will not submit that URL, ensuring only intended content is shared with search engines.
Existing URLs aren’t submitted after installation
Duplicate submission prevention
InstaIndex automatically prevents the same URLs from being submitted more than once within a 5-minute window. If a product, collection, or page triggers multiple updates in quick succession (for example, editing a product's title and then its description moments later), only the first submission goes through subsequent identical submissions are skipped. This follows IndexNow best practices and ensures search engines aren't notified about the same change repeatedly.
IndexNow is designed to notify search engines about changes, not unchanged URLs. Submitting existing content without changes is considered misuse of the protocol and may lead to penalties. InstaIndex follows best practices by only submitting new or updated URLs going forward.
To help search engines discover existing content, we recommend submitting your sitemap so they can crawl current pages at their own pace.
Need more help? If you face any issues setting or submitting, feel free to reach out, our support team is always here to help.